Identity · global rollout · 2020
Ticketmaster
A new global logotype. Sixteen million signs worldwide are still being changed over to it.
Beyond your
imagination
Open your mind.
Open your trust.
Work with an agency built on 30 years of experience, where every idea, every detail and every decision matters.
Send requestWe believe we're building
the best agency on the planet
Times are changing. Brands are changing. The last thing yours should do is look, sound or feel like everyone else.
We specialize in greatness. In perfection. In gratitude. In honesty. And in an obsessive attention to detail, down to the micron. Three decades have taught us that extraordinary work begins with trust.
0Disciplines in-house
0Brands served
0Point of contact
0Day reply, always
[ Services ]
Everything after
the decision
- 01
Branding & identity
Naming, positioning, marks, systems, voice — the permanent part everything else obeys.
- 02
Packaging design
Structure, dielines, print, shelf. Designed for the hand and the aisle before the render.
- 03
Advertising
Campaign platforms with a spine: concept, art direction, production, media logic.
- 04
Marketing
Launch, funnel, lifecycle, retention — built as a machine with dials you can read.
- 05
Publishing
Books, reports, indexes, editions. Long-form work that becomes the thing others cite.
- 06
Web & product
Sites and interfaces that behave the way the brand behaves. Designed, written, shipped.
- 07
Invention & product
Sketch to patent to production line. New objects, new categories, new reasons to exist.
- 08
Business strategy
Where the value is, who pays for it, what has to be true. Every line above answers to this.
[ Selected works ]
Evidence
Publishing · product · web
The Universe Calendar
Thirteen months, twenty-eight days. A calendar reform argued, designed and shipped as an object and a site.
universecalendar.com Brand system · webPlanet Gaia
A living-Earth publication and site. Science communication given real visual weight.
planetgaia.earth Product · identity · commerceOORA Lens
Eyewear treated as an optical instrument, with a brand and a store built to match the engineering.
ooralens.com Campaign · editorialLive Nation Entertainment
Work for the largest live-events company on earth, across newsroom, campaign and brand surfaces.
news.livenationentertainment.com Identity · packaging · webAstral Genetics
A genetics brand given a system precise enough for the science and warm enough for the shelf.
astralgenetics.com Product · brand · digitalS & C Game
Game brand and product surface — identity, interface and launch built as a single piece.
sandcgame.com[ Method ]
Four movements
Four moves, in this order, every time. A corner cafe and a capital fund get the same sequence — only the scale of each move changes.
-
01
Discover
Two or three weeks inside your business. The category, the competition, the customers, the numbers you actually run on, and the assumptions nobody has tested lately. You get a map before you get an opinion.
-
02
Define
One position, written in a sentence you could defend to a skeptic. Territory, voice, and the proof it needs to survive contact with the market. Everything after this is measured against it.
-
03
Design
Identity, packaging, campaign, site, book, product — whatever the position demands, built in parallel by one team. Nothing is lost in a handoff, because there isn't one.
-
04
Deliver
Into market with measurement wired in from the first day, then our hands stay on it. We read the dials quarterly and adjust. Brands only decay when nobody is watching.
[ The creator ]
George Gallo
Creative director · designer · entrepreneur · inventor
Over 500 products brought to market for LVMH, NASA, Target, Warner Bros, Ferrari, Fendi, Givenchy, Westfield and Samsung. Branding, packaging, digital and e-commerce — with technology and design treated as the same problem.
Two decades across executive management and his own ventures: an agency in Sydney taken to 105 clients before exit, then the George Gallo Company in the States. Recognised for the breadth of his new-media work — convergent strategy, information design, programming and content systems across every screen there is.
- 2000
Art director, Hyundai
Two years inside a global automotive brand, learning how scale actually behaves.
- 2002
Creative designer, Fiat Group
Ferrari and Maserati — design for two of the most defended marques in the world.
- 2003
G-Cube Productions, Sydney
His own agency, built to 105 clients before exit — LVMH, Ferrari, Dior, Fendi, Westfield.
- 2008
Publishing & Playboy
Owned a publishing company; designed the 50th anniversary Playboy cover.
- 2010
MoneyJet
Built a global money-transfer application, years ahead of the category.
- 2011
Designer, LVMH
Fendi, Givenchy and Guerlain — inside the house, on the houses.
- 2013
buybye
A social-media integrator that let any post be monetised.
- 2016
The George Gallo Company
Opened in the USA. First clients: Dr Phil and the Kardashians.
- 2017
The first CBD tampon
Invented and brought to market a product category that did not exist.
- 2018
NASA
Designed a foldable helmet with NASA.
- 2019
Skape Travel
Reinvented the travel neck pillow and signed a major deal with Delta Airlines.
- 2020
Ticketmaster
Redesigned the global logo. Sixteen million signs are still changing over.
- 2022
Taj Mahal Whiskey
Designed the first ever Indian whisky.
- 2023
Head Genetics
Concussion assessment reinvented, in partnership with Baseline.
- 2024
OORA Lens
Eyewear built as an optical instrument — brand, product and store.
- 2025
Live Nation Entertainment
Head of corporate branding for the largest live-events company on earth.
- 2026
Astral Genetics
A genetics brand precise enough for the science and warm enough for the shelf.
[ Portfolio ]
Twenty-five years
of shipped work
Identity, packaging, campaign, product and web — for brands you already know, and for categories that did not exist until they did.
Drawn from the George Gallo Company portfolio · 500+ products shipped
[ Clients & brands ]
The field
Three decades of work across luxury, automotive, entertainment, health, finance and industry. Owned brands sit in the same index as everyone else.
- A Class Detailing
- A2B SMS
- Abarth
- ABC Tyrepower
- Absolute Alpha
- ACS Bathrooms
- Adelphi Boutique Hotel
- AFAC
- AFIF Conference
- AFSL Managers
- Airsential
- Aje
- AL Signs
- Alfa Romeo
- Allclean Laundry
- Allen Dale Real Estate
- Amo Roma
- AMS Mobile Service
- AOL Music
- Ape Water
- Apex Consulting
- AQ Printing
- Aqua Building Solutions
- Area 3
- Arterial Marketing
- Astarra
- Astral Genetics
- as•u•r
- ATM4Media
- Audi
- Australian Baseball Federation
- Australian Consulting Engineering
- Australian Proteome Analysis Facility
- Australian Stepping Stone Foundation
- B Health
- Babysports
- BadBooks Press
- Bar Amalfi
- Bar Barlini
- Barrio Chino
- Bathroom Blue
- Bee Seen
- Beis
- Bentonville Ballroom
- Bertolli
- Bilson's Restaurant
- Bioglan
- Blackmores
- Block
- Blush Beauty Boutique
- Bollywood Sensations
- Bourbon & Beefsteak
- Boutique Guides
- Britney Spears
- Bureaux
- C & T Engineering
- C & V Painting Contractors
- Cafe Santina
- Calvin Klein
- Carlton Electrics
- Charlie Brown
- Cheeky Chicken
- Chemist Club
- Citizen Wylie
- Civic Hotel
- Clearskin Care
- Coffee on Campus
- Comind Group
- Commercial Industries Australia
- Connect IT
- Constantina
- Container Group
- CQ Café
- Crawford Midnight Chemist
- Crust Pizza
- Customized
- Dancers Cabaret
- Datcom Computers
- DB Schenker
- De Nom
- DirecTV
- Disneyland
- Divini Rea
- Dolce & Gabbana
- Doppio Café
- Dr Perry
- Edward Urrutia
- Effect Furniture
- Ello
- Eminence Group
- ENA Com
- Endeavour CP
- Entourage Management
- Enviro Chemicals
- Epifone Records
- Esstudio Xtensions
- Eternally Loved
- Eukanuba
- Events with Ambience
- Evolution
- FCI Designs
- Fendi
- Ferrari
- Ferrari Australia
- Ferrari Maserati Sydney
- Festivale Guide
- Fiat
- Financial Wealth
- Finway Plumbing
- First National
- Fit Kids for U
- Flamingo Culture
- Fofi by Design
- Fox Beverages
- Future Build Australia
- Galleria
- Gallo Hair
- Geberit
- Geo Flooring
- George Gallo
- Get Haircreators
- Giorgio Armani
- Givenchy
- Ground Espresso
- Gucci
- Guerlain
- Harbour Outdoor
- Harkangel Productions
- The Excelsior Hotel
- The Fun Fitness Company
- The Truffle Group
- The Universe Calendar
- Head Genetics
- Hendrick's Gin
- Holdmark Construction
- Hole in the Wall
- Hollywood Fashion Tape
- Homegrown
- Hyundai
- I Love Coral
- IAMS
- Il Vicoletto
- Indulgence Chocolate Liqueur
- Indulgence Oils
- Invisalign
- IRS Industrial Relations Society of NSW
- Jembe Music
- JetCity
- Jiva
- Joinery by Gabriel
- Jose Bello
- Kaiya
- Kardashians
- Kenzo
- Keys
- Kiwa
- Klast
- La Kantina
- La Mela
- Lateral Records
- Lavazza
- Leonardo DiCaprio
- Letini Café
- Live Nation
- Louis Vuitton
- Low-Temp Refrigeration
- Luminus Micro
- LVMH
- Main Power Electrics
- Major
- Mandarina
- Manly Waters Private Hospital
- Marc Edward Agency
- Mark B
- Marko Polo
- Marlowe
- Marq Capital
- Marshmello
- Maserati
- Maserati Australia
- Mazda
- MBI
- Megsworld
- memBrain
- Mens Gallery
- Messiah
- Michael Edwards
- Mike Fotoulis
- Mikekon
- Millhouse IAG
- Millich & Morton
- MILVET
- Mintyma
- Modena Motors
- Mommy Me
- MoneyJet
- Moon
- Mortdale Hotel
- Mowellens
- Moët Hennessy
- NASA
- Nemos Fresh Seafood
- NeueHouse
- Nicko's Carpentry
- Nikon
- Nivea
- Nivea for Men
- No Agent Real Estate
- NPL National Poker League
- NSW Academy Kung Fu Wu Su
- Olio
- On Digital
- OORA Lens
- Outdoorbody
- OWARE™
- P & G Quality Joiners
- Pac Media
- Pacific Sports Management
- Parkhill
- Passion Productions
- Patra Group
- PCFI.ORG
- Pel Air
- Persian Carpet Gallery
- Petcare 2000
- Petrol Records
- Pinocchios
- Planet Gaia
- Playboy
- Polyfabrics Australia
- Project One
- Properties in the Sun
- Proton Digital
- Pure Bronte Pistachio
- Pure Platinum
- Purple Eagle Tribe
- Pushy Agents
- Quay Restaurant
- Raw Bean
- Red Design Agency
- Reed Solutions
- Relume Group
- Revive@107
- Rise International
- Rocket Juice Bar
- Rocks Café
- Ruby Rabbit
- Rum Runners
- S & C Game
- Samsung
- Sexy Sydney
- Shawn Mendes
- Silks Coffee Lounge
- Silverhall
- Six Senses Spa
- Skape Travel
- Skinny Blonde Beer
- Sledge
- Smart Buys Realestate
- Smart Gummy Brains
- Smitten by Stephanie
- Soccajoeys
- Solid Plastic
- Solid Surfaces
- Sony
- Soul Fushion
- South Beach Seafood
- Spat Shoes
- Sprint Digital
- Squire Shoes
- Star Goalkeeping
- STATRA Summit
- Stefmar Petcare
- Stonegate Capital Ventures
- Structured Gains
- Subtle Energies
- Sway Magazine
- Sydney Mobile Coolrooms
- Sydney Olympic Football Club
- Sydney Tower Restaurant
- TAG
- Taj Whiskey
- Target
- Tecno Furniture
- Tempo Chair
- Ten Over Ten
- Thomas Hotels
- Ticketmaster
- Tom Gallo Hair
- Tortured Events
- Total Climate Solutions
- Tribo Neymar
- Turntables on the Harbour
- U Time Fitness
- Under the Hammer
- Universal Hospitality
- Urban Fitness
- Vault Hotel
- Veda Bar
- Warner Bros
- Watts
- WCP Resources
- Web Sessions
- Westfield
- Windarra Winery
- Wingz
- WIP Music
- Wizard Kidz Footwear
- Woosh
- Xceler8
- Zillow
- Zucchini Bros
[ Enquiries ]
Tell us what
you're building
Not a brief — a situation. The messy version is more useful than the polished one.
george@george-gallo.com
Florida · New York · Los Angeles · Sydney